Posts Under: Websites

A More Efficient Website Nets MIND More Views, Traffic and a SIPAward

When your mission is "to ensure that all students are mathematically equipped to solve the world's most challenging problems," what can be more effective than a webpage of video "profiles" of schools that have benefited from your program? I clicked on Marlboro, N.J., a town next to where I grew up, and watched a 1:46 minute testimonial of school officials praising MIND Research Institute's ST Math Program.

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SIPAward Winning CRC Website Gives Members Plenty of Benefits

When asked about whether to hire a photographer for a recent event, I responded, "Yes, by all means, people love good photos." But I had a caveat: "We have to make strong use of them." Too often I've seen valuable initiatives—photos, articles, websites—crafted excellently but then not get pointed to enough.

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SIPAward Winner for Best Website Shines Light on Best Practices

“It is hard to overstate how antiquated AHC Media’s previous website was,” wrote Lee Landenberger, continuing education & editorial director for AHC Media. “Launched in 2006, the site was mainly a shopping cart for customers to buy products from.” In addition, access to editorial content was limited, and visitors using mobile devices saw only a fraction of the site on their screens. “The site was expensive and unwieldy to maintain for AHC Media staff and a considerable frustration for customers to use,” Landenberg added. The 2016 first-place SIPAward winner for Best New or Relaunched Website, AHC Media found their site-groove last year and has the numbers to prove it. From July 2014 to July 2015, page views and users visiting the site increased fivefold. The sessions initiated during this period increased 400%. And revenue from customers on the site significantly increased. AHC Media is a medical education company with pu ...

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Driving Engagement and Revenue Through Your Website

SIPA member Oil & Gas Innovation Center lists a series of inspiring quotes at the top of their homepage. I like this one by Albert Einstein: “Anyone who has never made a mistake has never tried anything new.” Although this one byLinus Pauling is good, too: “The best way to have a good idea is to have a lot of ideas.”

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