Under: Matthew Cibellis
Restate the key value proposition of your webinar in reminders, writes Ken Molay on The Webinar Blog. Never send reminder emails that just say, "Your webinar is tomorrow." Add a sentence that reinforces why they were interested in the first place: "'Just a reminder that tomorrow is your chance to learn ways to improve the efficiency of your operations.'"
"We started [teleforums] in 2014, and it has grown to become a value-added outreach program. While our members travel in the car or fly in the air, they can listen to a live or recorded conversation that feels more like talk radio than a slideshow presentation."
When putting on a webinar, we may have a tendency to be satisfied with a great speaker, valuable content and knowledge that the audience will really benefit from this. Matthew Cibellis, director of programming, live and virtual events, Education Week, would say that one thing is missing from that formula that directly affects how many people will attend—a strong title.
Matthew Cibellis, director of programming, live & virtual events for Education Week, works closely with editors to get the most out of their brand's events.