Posts Under: Matthew Cibellis

10 Successful Webinar Promotion Strategies

Restate the key value proposition of your webinar in reminders, writes Ken Molay on The Webinar Blog. Never send reminder emails that just say, "Your webinar is tomorrow." Add a sentence that reinforces why they were interested in the first place: "'Just a reminder that tomorrow is your chance to learn ways to improve the efficiency of your operations.'"

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9 Action Items From SIPA Annual 2018

When putting on a webinar, we may have a tendency to be satisfied with a great speaker, valuable content and knowledge that the audience will really benefit from this. Matthew Cibellis, director of programming, live and virtual events, Education Week, would say that one thing is missing from that formula that directly affects how many people will attend—a strong title.

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