Posts Under: Event Marketing

New Survey Looks at What Drives the Decision to Attend a Conference

In a new survey of almost 9,000 business conference attendees, 78% of all generations report that destination factors into their decision, with 20-30% saying it's the deciding factor. Write-in comments ranged from destination appeal, to drivable distance, to airlift, to overall cost. Also mentioned was the importance of rotation and experiencing new places.

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Event Marketing Requires Research, Cooperation and Playing to Emotion

Florence Torres, group show director, Penton, believes event marketing should be a team effort between departments. "One of our mistakes early on was to not listen more to editorial feedback. The historical knowledge of our audience and readership is important." Involve the staff that deals with your audience on a weekly basis—sales, customer service, writers. And listen.

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How Free Content and Paid Research Are Building One Publisher’s Event Business

Traditional publishing was likened to a three-legged stool: editorial, audience and advertising all fed into and off each other. Today a new (potentially higher margin) trifecta is starting to emerge with events, media and market intelligence driving customers across a publisher’s portfolio.

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