Posts Under: Pricing

Have You Tried Shorter-Term Pricing? Read Some Who Have.

Many SIPA members have used free trials. The biggest positive is obvious—getting someone to sample the good work you do. But the negatives can easily outweigh that. People don’t value “free” enough. Plus “…we found that so many people were signing up for a trial to get access to just a few things,” Brittany Carter, director of sales & marketing for Columbia Books & Information Services, wrote me yesterday.

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