Posts Under: Jim Sinkinson

Welcome, Inform, Monitor and Target to Ensure Onboarding Success

"The first 30 days of our relationship with a subscriber is crucial as this is when churn is at its highest. Subscribers are figuring out how they want to use our products and how the different platforms fit their lifestyle and add value to their day. Therefore, we must make quick and tactical work of the time we have to lay out the best welcome mat and create a Globe habit in the daily routines of new subscribers."

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'Focus ON the Business' - SIPA Executive Councils Ready to Go

On the phone last week, Stephanie Williford, CEO of EB Medicine, spoke to me excitedly about SIPA's new Executive Councils, groups that will consist of 12 niche publishers who meet by video conference 11 times a year, plus once a year for an in-person meeting in Washington, D.C., in conjunction with SIPA's annual conference in June.

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Listening and a Value Proposition Are New Product Keys, Turpin Says

Communication is not the first thing you think about when deciding to launch a new product, but it should be right up there. Writing about a new product launch, Infiniti Research wrote this: "Our first recommendation was to implement a value-based prioritization framework to help identify the most critical milestone that needs to be focused on to give out the right message to the end-users."

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Copywriting Keys That Will Get Customers to Renew and Subscribe

"Market your editorial consistently to your existing readers," Jim Sinkinson told our Business Information & Media Summit audience in November. "You sold them a subscription, you're sending it to them digitally or by print. Don't take for granted that just because they paid for it that they're going to read it. And if they don't read it, they won't renew."

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7 Content Highlights From This Week's BIMS Event

"I looked at the company and realized that strategy at the end of the day is simply resource allocation. That's my job. So I need to resource the appropriate level towards technology differently than we have been."  —Thomas president and CEO Tony Uphoff   Another successful Business Information & Media Summit (BIMS) concluded yesterday with an incredible keynote from Uphoff—Thomas has completely transitioned from being a legacy print/directory company to a data platform company—and more insightful and solution-oriented sessions.   I'll be writing about more BIMS sessions in the coming weeks but meanwhile here are some highlights from the conference to give you a taste.   Make your content valuable and affordable. "If [one of your customers] doesn't want to buy your content because he says it's too expensive for him, then maybe you need to do some soul searching in your content," Grey Montgomery, preside ...

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