"Unless you gain the prospect's attention early, he or she won't read any of your copy," writes Bob Bly, one of the leading copywriters in the country and the speaker for the April 18 SIPA webinar on Email Marketing: How to Increase Your ROI. "And if the prospect doesn't read your copy, he or she won't receive the persuasive message you've so carefully crafted."
It's hard to believe that we're more than halfway through 2017 already. SIPA put on an amazing conference last month that attendees are still buzzing about. (Members can view many of those SIPA Annual presentations here.)