Posts Under: Dan Fink

Set Expectations and Push Visibility for Best Remote Working Situations

Towards the end of a fascinating and comprehensive webinar on Tuesday on remote working—after all the details of what makes a good remote-working relationship had been laid out—Heather Farley, COO of Access Intelligence, and Dan Fink, managing director of Money-Media, agreed on why all those details are worth doing.

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Listening and a Value Proposition Are New Product Keys, Turpin Says

Communication is not the first thing you think about when deciding to launch a new product, but it should be right up there. Writing about a new product launch, Infiniti Research wrote this: "Our first recommendation was to implement a value-based prioritization framework to help identify the most critical milestone that needs to be focused on to give out the right message to the end-users."

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The Importance of Emotional Hooks in Websites, Webinars, AI and Retention

"I think emotion is underrated in any kind of marketing, particularly with websites," Rick Wilkes, OPIS director of marketing, told us last year at SIPA Annual 2018 during a session titled Transforming Your Website into a New Prospect Magnet. "On the new OPIS site [and still today] you see a refinery at sunset, and that's the best a refinery is ever going to look. You'd be amazed in stock photography how many fuel places are within sunsets. It's very soothing. So it's a big bold image [and the words,] 'Buy & sell oil & gas products with CONFIDENCE'—and the confidence is the emotional hook there."

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Attracting Talent Takes Attention to Job Boards, Networks and Social Media

"Why should you work for Money-Media?" is the headline to a crisp, fast-paced video on the homepage of the Financial Times-owned company. In the impressive 3-minute video, we hear from various employees about the career-growing opportunities, trust and camaraderie bursting forth in their brick-laden office. Then we see laughter and food at staff gatherings, a softball title and comfortable meetings.

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Two Progressive Leaders Tell How Transparency Has Led to Success

Each month, Mathilde Collin, CEO and co-founder of collaboration software provider Front, gives a presentation to the entire company where she shares how things are going. "It's important that everyone knows everything," says Collin in an article on Fast Company. "Our product is aimed at sharing as much as possible. In-boxes are public, and everyone can see every support request or customer review. People know the good and bad."

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How Money-Media Attracts and Retains the Best Talent

In a full-screen video on Financial Times division Money-Media's homepage—with the headline, "Why should you work for Money-Media?" above it—New York City looks fast-paced and beautiful. We hear from various employees about the career-growing opportunities, trust and camaraderie bursting forth in their brick-laden office. Then we see laughter and food at staff gatherings, a softball title and comfortable meetings.

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