Posts Under: Money-Media

Internal Communications Can Be Just as Vital at a Time Like This

Diane Schwartz, CEO of Ragan Communications, wrote an excellent article yesterday on the Ragan website off of her interview with Steve Cody, founder and CEO of PR and marketing firm Peppercomm. She credits him with building a team culture, steeped in tactical communications that especially helps in these precarious times.   "At his daily '12@12' meetings (12-minute meetings at high noon), employees are encouraged to share humorous or lighthearted updates to help lift the team's collective spirits," she writes. Thus when Cody reaches out now to his employees, it's genuine. "When you're 23- or 24-years-old, [a crisis like this can be] a rude awakening. I encourage them to get together [online], share TV shows, hobbies, book recommendations. Some of them are stuck in 800-square-foot apartments. They know they can raise their hands and ask for help."   As we all work hard to find revenue drivers now and ideas that resonate with our audience, Schwartz's intervie ...

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How Two Publishers Are Increasing Readership and Revenue During the Crisis

"I've been arguing for a long time that we will be saved as an institution by bearing down on quality, quality, quality. Just do the most deeply reported, beautifully written, carefully edited, fact-checked, copyedited, and beautifully designed stories — and the reader will come. They want to be supportive and they want access. And it turns out to be true. Thank God for it."   That comes from a NiemanLab story this week about The Atlantic adding 36,000 new subscribers in the last four weeks, according to a staff email from editor-in-chief Jeffrey Goldberg. The surge happened, "even as we lifted paywall restrictions on our coronavirus coverage," Goldberg wrote. (There has been a separate discussion taking place whether publishers should be "noble" and lift any paywalls on their coronavirus reporting or treat it like any other special reporting they do and charge accordingly. Poynter has a column strongly promoting the latter here.)   I emailed&nbs ...

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Life Annuity Specialist's One-Click Trial Success

The original trial sign-up page for Money-Media's Life Annuity Specialist looked a bit intimidating. It had several boxes to fill out, a password to create, enter and re-enter, and many asterisks which usually isn't good. Then there was a testimonial, a confirmation box, "privacy and cookie policies," and finally the Sign Up button at the bottom. Whew!

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Tips and Tools for Telling Stories Using Data

Back at SIPA 2019 in June, Emily Laermer, managing editor for Ignites at Money-Media, presented an excellent session titled Numbers Drive Engagement: Telling Compelling Stories Using Data. Ignites covers the mutual fund industry. Her previous title at Money-Media was data visualization editor and included work for Board IQ which covers mutual fund directors.

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Attracting Talent Takes Attention to Job Boards, Networks and Social Media

"Why should you work for Money-Media?" is the headline to a crisp, fast-paced video on the homepage of the Financial Times-owned company. In the impressive 3-minute video, we hear from various employees about the career-growing opportunities, trust and camaraderie bursting forth in their brick-laden office. Then we see laughter and food at staff gatherings, a softball title and comfortable meetings.

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