Posts Under: Video

Video Can Sell, Promote, Engage and Comprise its Own Story

Persuade. Humanize. Convey information. Initiate action. Video can do all of that and more in a relatively short time. Here are 10 examples of how SIPA members (and one Connectiv) are using video on their websites: 1. To accentuate a story in your publication. CPA Magazine features an informative, breezy video at the top of their website. It’s called The Bottom Line Weekly News, and it’s a quick minute delivered by Steel Rose, editor, and Joshua Fluegel, managing editor. Fluegel said that they work on these in between the trade shows they attend. It finishes with “For more on this and other headlines, visit www.cpamagazine.com," and Fluegel saying, “Great, lunch!” and walking away. Traveling around the country, Rose will interview his freelance columnists for these segments. 2. To sell a specific product. EB Medicine features an entertaining, mostly animated, minute video showcasing their “Affordable Trauma CME Solution.” ...

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Social, Video Drive Publishing Revenue as Popularity Soars

"The digital business that we run today requires that we have a direct relationship with our users," said Meredith Kopit Levien, chief revenue officer of The New York Times. While The Times' proprietary app lives on millions of mobile screens, she explains that social is invaluable for driving sales. "We are most focused on that: building subscriptions and also selling advertising."

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In Videos, Publishers Talk About What Drives Them

What's the greatest opportunity for your business today? For Angela Kornegor, SVP of publishing and education for SIPA member Panacea Healthcare Solutions, and a speaker at next week's Business Information & Media Summit (BIMS) in Fort Lauderdale, the answer is to be creative.

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