Posts Under: Video

In Videos, Publishers Talk About What Drives Them

What's the greatest opportunity for your business today? For Angela Kornegor, SVP of publishing and education for SIPA member Panacea Healthcare Solutions, and a speaker at next week's Business Information & Media Summit (BIMS) in Fort Lauderdale, the answer is to be creative.

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In Video Q&A, Bailey Offers Blueprint for Selling

"We have to get better at selling, not just relying on Google and Facebook and flowing with their tide," said Matt Bailey, founder of SiteLogic and a best-selling author. "We need to be much more aggressive about creating new channels. And getting better at selling when we're in those channels, or even taking what Google and Facebook give us but do better in presenting the value, developing leads, [providing] better communications—all the activities we used to do before relying on Google and Facebook."

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An Award-winning Example of Using Video to Promote a Conference

"No matter how long you've been in this business, you always want to be a learner. And this is an opportunity for personal and professional growth for me—an opportunity to network with some of the most incredible leaders in this country. It's like bringing the publication of Education Week into 3D. It's brought it to life for me."

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11 Ways to Improve Your Video Production Values

Josh Andersen, production manager for Fred Meyer, shoots videos for Kroger grocery stores in the northwest, and, at times, for SIPA member BVR so he knows B2B. He wants your production values to be better. "Today's viewing audiences are savvy. They know regular production value and standards. Just by doing some little things, you can bring [your video] up a notch and make it look more professional."

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