Posts Under: Kiplinger

Doing a Podcast Is Great. Creating Marketing Synergy for It Even Better.

"I feel like [synergy in an organization or company] is overlooked a lot when it comes to marketing podcasts," Blake Althen of podcast-producing company Human Factor told me recently. "At least with organizations I've done work for, the magazine/newsletter department might be doing their thing, the email people might be doing their thing and the events people are doing their thing, but there's not a lot of synergy. And we tried to close that gap and have done it really well.

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10 Marketing/Renewal Takeaways From SIPA Annual 2019

In a well-attended Pre-Con Workshop on Day One of SIPA Annual 2019, Arno Langbehn, CEO, B. Behr's Verlag GmbH & Co. KG, covered Steve Jobs—"It's not the customer's job to know what he wants"—superheroes (well, kind of, "The hero is the customer," Langbehn said)—Groundhog Day (the film and the idea of using the information that you know to sell)—and ponchos ($5 when dry, $20 when it's raining—strike when something's hot). 

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