Posts Under: Kiplinger

Micropayments Can Lead to Some Profitable Outcomes

The Winnipeg Free Press is about a year into their pay-per-article model and they are selling about 892,000 articles per month. That's significant. Add two other outcomes, lead generation—look at all those new readers who are paying for content—and knowing what topics most interest your readers, and it's a worthwhile initiative.   Micropayments have been on the table for a while now. Walter Isaacson, the much-acclaimed author, wrote this not too long ago: "An easy micropayment system for digital content could help save journalism... In my book, The Innovators, I report on how the creators of the web envisioned protocols that would allow digital payments, and I argue that this would benefit individual artists, writers, bloggers, game-makers, musicians, and entrepreneurs."   Knight Kiplinger spoke about them at the 2010 SIPA Annual conference. "Young people do pay per drink," Kiplinger's editor-in-chief said. "If they pay $1 for a song, they ...

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Gamification Engages Audiences, Builds Social and Improves Lead Gen

Gamification continues to soar in publishing, and for good reason. It's engaging, can convey important information, bring in new email addresses and unleash some fun. Here are some recent uses that I’ve come across: Convey important information. Education Week has a weekly sponsored quiz. The one I just took is sponsored by Discovery Education. They also post the following: “Education Week has full editorial control of content.” 75099 Once you finish, you can see how your score compares to your peers, get the correct answers with detailed explanations, and be provided with additional readings and resources on the topic. Have some fun with the publisher. The Atlantic Life Timeline, sponsored by National Geographic, invites readers to "explore your life in history. Tell us your birthday, and we'll show you how the world has changed during your lifetime." I entered my birthdate and found out that I'm "one of the fi ...

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