Under: Digital Transformation
"Uncertainty is the theme that Martha Mathers, marketing practice leader at consulting firm CEB, said she sees most from her clients as she works with them to define their digital transformation efforts. 'Digital presents so much choice, so much opportunity and such a different way of working that it creates tremendous uncertainty. Most marketing leaders feel overwhelmed by technology ... and they're not sure where to begin.'"
Most of us aren't in school anymore, but that doesn't mean we can't learn from a top-flight professor. Mike Reilly, digital production bureau director at Arizona State's Walter Cronkite School of Journalism, penned a column for the site MediaShift a couple months back about their website redesign titled 7 Tips for Building a Mobile-First, Multi-Platform Newsroom.