An email went out on the SIPA Discussion Forum last week asking if anyone was doing a successful referral or subscriber campaign. "We're in a small, niche industry, our subscribers love the product, but we're still not well known and have about a third of the subscribers we want. I'm thinking that with a reward that's exciting enough (both for the referring subscriber and the new one) we could get an outstanding response."
The discussion yesterday and today on the SIPA Forum about preventing email newsletters to be illegally forwarded or shared sets a proper legal tone for this week. (If you are not on the incredibly information-filled SIPA Forum, sign up here.)