Under: Lesley Ellen Harris
Last year, Lesley Ellen Harris of SIPA member Copyrightlaws.com told me about a very successful 20-minute virtual lunchtime session they do called Zoom On In. With as many as 140 people signing up, Copyrightlaws.com has found a relatively stress-free but content-strong formula to engage more audience.
An email went out on the SIPA Discussion Forum last week asking if anyone was doing a successful referral or subscriber campaign. "We're in a small, niche industry, our subscribers love the product, but we're still not well known and have about a third of the subscribers we want. I'm thinking that with a reward that's exciting enough (both for the referring subscriber and the new one) we could get an outstanding response."
The discussion yesterday and today on the SIPA Forum about preventing email newsletters to be illegally forwarded or shared sets a proper legal tone for this week. (If you are not on the incredibly information-filled SIPA Forum, sign up here.)