Posts Under: Robin Crumby

Experts Urge Us to Get Well Out of Our Boxes to Foster Innovation

Don't wait for the customer to tell you when they need something new, urged Bill Fischer, professor of innovation management at IMD, and co-director of the IMD-MIT/Sloan Driving Strategic Innovation Program, in an article on Forbes.com last year. He finds that few companies are "really up-to-date with their customers' needs" and even less familiar with their customer journey.

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SIPA 2018 Speakers Weigh in on Digital Revenue and Growth

The SIPA Annual 2018 Conference, which begins three weeks and a day from today on Tuesday, June 5, is designed to elaborate on the digital opportunities and to encourage innovation to help publishers monetize and grow. The list of industry people who are attending is impressive, and there will be plenty of time for networking and picking some knowledgeable brains.

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