Posts Under: AM&P

The 'Shoe-In' Podcast Shows This Channel's Huge Potential 

Matt Priest, president and CEO of Footwear Distributors and Retailers of America, would attend events throughout the world and have entertaining, informative, off-the-cuff talks with cool people in the industry. It made him think. “If we can just take these conversations we’re having with executives and bring them to other people who aren’t CEOs, we would have something special.” Thus the Shoe-In podcast came to be. More than 100 episodes later, and the weekly "shoe" is going stronger than ever. Described as “covering the ins and outs of all things footwear, from sneakers to heels, loafers to slippers and every type of shoe in between," it’s hosted by Priest and a longtime friend. “My host is a little off the walls,” Priest said. “Who knew two suits from D.C. could be so funny?” Though he admits to it being “a little out of my comfort zone,” Priest also said it’s “a huge creative out ...

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Spotlighting Younger People Could Pay Off in Many Ways

At SIPA Annual 2018, Diane Schwartz, SVP and group publisher, and Greg Dool, senior editor—both from Access Intelligence—led a session titled Pivoting Your Editorial Team to Use Data. Dool graduated from Villanova in 2013 and now writes excellent articles for Folio:. Pairing a younger person with an experienced leader to deliver a session is a great way to showcase and involve young talent. (I will report on this session in the near future.)    The Accounting and Financial Women's Alliance spotlights their young members through Q&A-style interviews, published online in its LEAP Spotlights series. This type of quick-question Q&A—"How did you decide to go into accounting?" "In high school I took an accounting class. Debits and credits just made sense to me!"—is pretty easy to do and enticing to read. Many of their Q&As feature volunteers who serve on AFWA's LEAP Council, which develops programs and initiatives targeted t ...

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Takeaways From a Website Design Expert

Layla Masri, president of Bean Creative, started her presentation about building effective websites with a story. She had to log into the Comcast site recently to make a change. After a few attempts at her password—caps, no caps, numeral, no numeral—she gave up and in anger typed a couple epithets in the space.

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How 2 Organizations Used Social to Gain New Subscribers

"We saw a statistic that 31% of health care professionals use social media for networking," Lyndsee Cordes, senior managing editor for the American College of Radiology, told an overflow audience yesterday at a session titled Stop Chasing Likes. How Social Media Can Transform Your Publication. "We saw that this applied to our audience, so we thought, 'How can we provide content to help their networking?' What works for our members? [The answer was] strong visuals and images."

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How The American Institute of Architects Revamped Their New Product Process

About two-thirds through a great session at our 2017 BIMS conference titled Know to Grow: Getting Smarter About Your Customers, Digital Prism Advisors' Jonathan Murray asked Jeffrey Raymond, VP of product strategy for the American Institute of Architects, "What are your three keys to success in implementing agile inside an organization?"

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How to Find the Best Marketing and Sales Talent

"The top skill is curiosity. You want people who are not just going to stay in one place and [want to] adapt. So people need to be curious about new things, excited about innovation, and ultimately they really need to be open to shifts in the future, and be ready to work together to make a company that can adapt to those shifts."

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