Under: Luis Hernandez
The opportunity to drive even higher engagement—mentioned earlier—will come courtesy of artificial intelligence (AI) and machine learning, the study says.And companies seem to acknowledge that, with 96.2% believing those tools can improve the customer experience. But the study also shows that 38% do not yet trust the effectiveness of AI.
"Moreover, marketers are concerned about the challenges of converting to those technologies. Of the 486 marketers polled, 70% are worried about the obstacles in implementing and training. An equal percentage are concerned about the hassles of switching or adding a platform. In addition, 67% fear giving up editorial control, and 54% added investment."
"Like any relationship, be honest and do what you say you are going to do," Hernandez advised. "Be clear." If your first email promises new benefits coming their way, those benefits should come.
Use analytics to id ...
"People forget about 90% of what they read after 12 weeks," Luis Hernandez, director of content and marketing for FDAnews, told us at last month's Business Information & Media Summit (BIMS). "Check your analytics and repeat your most popular posts every quarter."
Diane Arseneau, CEO of SIPA member Zagora, was ahead of her time. Back in 2008—when silos still stood tall and “publisher events” still was not an everyday phrase—she went to TC Media, publisher of the Montreal newspaper Les Affaires, and proposed an events division.
They agreed, and four years later Arseneau came up with the idea of renting a plane for a traveling “conference” for entrepreneurial Canadian miners to venture 2600 kilometers north in Quebec. “Let’s try something different,” she recalled saying yesterday while presenting a session at Day 2 of SIIA’s Business Information & Media Summit (BIMS) in Fort Lauderdale.
Only the word “completely” was missing from this over-the-top idea that would have given it a Monty Pythonish, fantasy feel. But Arseneau showed us the video! And we watched entrepreneurs bonding on frozen runways with layers of clothing, regaling in the ...