Posts Under: Connectiv

Day 3 of BIMS Explores AI, Editorial Trust and Marketing's 3 C's

"One of the things that has struck me is how comfortable publishers are getting with data now," said Russell Perkins, founder and president of InfoCommerce Group. "Media companies are pushing with different levels of intensity, seeing the potential of it. [Opening keynote speaker] Debra Walton said she is seeing that on a smaller scale now, data products becoming important to customers. 'You've got to keep up with us.'

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8 Revenue Ideas From a High-Flying BIMS Day 2

Diane Arseneau, CEO of SIPA member Zagora, was ahead of her time. Back in 2008—when silos still stood tall and "publisher events" still was not an everyday phrase—she went to TC Media, publisher of the Montreal newspaper Les Affaires, and proposed an events division. 

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Day 1 of BIMS Focuses on Culture, Disruption and the Customer

"My job is making sure the customer is at the heart of everything we're doing across all our initiatives," Robyn Duda, VP of brand strategy & experience design for event-giant UBM, told us Monday on Day 1 of SIIA's Business Information & Media Summit (BIMS) here in warm and friendly Fort Lauderdale, where winds of change swirled outside and in. That means focusing on instant gratification, Duda said. "It's the biggest disruptor we have in business now, especially in B2B."

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Day 3 of BIMS Tackles AI, Editorial Trust and Marketing's Three C's

“One of the things that has struck me is how comfortable publishers are getting with data now,” said Russell Perkins, founder and president of InfoCommerce Group. “Media companies are pushing with different levels of intensity, seeing the potential of it. [Opening keynote speaker] Debra Walton said she is seeing that on a smaller scale now, data products becoming important to customers. ‘You’ve got to keep up with us.’ “Data publishers are getting much more sophisticated. It used to be predictive analytics, now the next big thing is prescriptive analytics. 'We’re going to tell you what to do.' Data products are becoming increasingly central to customers.” A hallmark of the Business Information & Media Summit (BIMS), which concluded yesterday in Fort Lauderdale, has been that it tells more about where the industry is going rather than where it has been. And BIMS 3.0 felt no different this week. The final morning wa ...

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Day 2 of BIMS Features High-Flying Success Stories and More Revenue Ideas

Diane Arseneau, CEO of SIPA member Zagora, was ahead of her time. Back in 2008—when silos still stood tall and “publisher events” still was not an everyday phrase—she went to TC Media, publisher of the Montreal newspaper Les Affaires, and proposed an events division.  They agreed, and four years later Arseneau came up with the idea of renting a plane for a traveling “conference” for entrepreneurial Canadian miners to venture 2600 kilometers north in Quebec. “Let’s try something different,” she recalled saying yesterday while presenting a session at Day 2 of SIIA’s Business Information & Media Summit (BIMS) in Fort Lauderdale. Only the word “completely” was missing from this over-the-top idea that would have given it a Monty Pythonish, fantasy feel. But Arseneau showed us the video! And we watched entrepreneurs bonding on frozen runways with layers of clothing, regaling in the ...

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Omeda Taps Tony Napoleone as VP, Client Success, Marking Third Big Hire in the Last Month

Northbrook, IL – November 13, 2017 – Omeda, the audience relationship management company, announced that Tony Napoleone has joined the company as VP, Client Success. Tony is an experienced, award winning digital marketer specializing in audience growth and engagement in the media industry. Tony is well versed in utilizing email marketing, digital media, and online marketing as a revenue and audience driver. Tony joins Omeda after ten years at Bobit Business Media. He spent the last six years as the Director of Audience Development where he oversaw the audience growth and email marketing teams.

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Day 1 of BIMS Focuses on Culture, Disruption and the Customer

“My job is making sure the customer is at the heart of everything we’re doing across all our initiatives,” Robyn Duda, VP of brand strategy & experience design for event-giant UBM, told us Monday on Day 1 of SIIA’s Business Information & Media Summit (BIMS) here in warm and friendly Fort Lauderdale, where winds of change swirled outside and in. That means focusing on instant gratification, Duda said. “It’s the biggest disruptor we have in business now, especially in B2B.” After describing her own such coming-out party with House of Cards—“The next one starts automatically in 20 seconds! I watched every episode in a week.”—Duda said, “that’s the expectation of society now. ‘I want it now. I can do it now. I can watch it now. I can eat it now.’ That has been B2C but it has transformed to the B2B side too now.” In this cruise-ship driven locale, a few themes clearly floated to ...

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SIIA's 2017 Models of Excellence Give Their Customers the Data Advantage

“’As long as you do not fully understand the behavior of your customers, you will not be able to develop any new products,’ said Emily Bell, director of the Tow Center for Digital Journalism at Columbia University. Those who develop digital products based on a gut feeling and not on a comprehensive pool of data are flying blindly and can only fail.” —SIIA member Dietmar Schantin of the Institute for Media Strategies writing on the INMA site. Data was one of his five takeaways from a high-profile media workshop he held earlier this year

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BPA's B2B Media Exchange Debuts with More Than 100 Participating Brands

BPA Worldwide this week announced the official launch of its B2B Media Exchange, a programmatic marketplace connecting advertisers with brand-safe B2B media suppliers. More than 100 business brands have signed on for the debut, including publishers such as SourceMedia, PennWell, GrandView Media and Wainer Finest Communication's Whole Foods Magazine.   

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