Posts Under: Harvard Business Review

Podcasts, Video and Promotions Can All Help Build Your Communities

We've talked a lot here about the importance of building communities within your audience. I was just reading a press release from the National Fastpitch (Softball) Coaches Association announcing the fourth straight year they're doing their Power of One membership drive. The campaign has resulted in more than 450 new members.

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HBR Offers Their Proven Path to Engagement

Jim Fowler, who started Jigsaw in 2004 and sold it to Salesforce in 2010 for $175 million, once told us that what creates value in a company is an active and engaged user base. "Once you have that, you can leverage it in ways you can't even think of at the beginning," said Fowler, now CEO of Owler, a crowd-sourced information platform.

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