Posts Under: live events

New Report on Event Marketing Urges Story, Phoning and an Event Cap

One interesting note about the new event called Dished that Aging Media Network sold out in 2018 and again in 2019 is that they capped attendance at 150. Now that probably had the most to do with their venue—The Boelter Center in Chicago's River West neighborhood. Owned by Boelter Foodservice Design & Equipment, it was selected based on its unique setting and elements including a demonstration kitchen and catering program.

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Focus and Debrief: Taking Full Advantage of Attending Live Events

Members are descending here in Washington, D.C., for the 42nd SIPA Annual 2018 Conference. It seems that events for SIPA publishers these days can come in many shapes and sizes—from Jefferson Communications' summer camp fairs to Magna Publications' teaching professor workshops to Lessiter Media's Hoof-Care Summit to Spidell's tax seminars.   So while I would usually preface this column by saying you need a gameplan at the live events you attend, this year I have a second purpose. You may want to borrow these bullets—or link to it (this article is posted on the SIIA Blog)—so that you can advise your own audience how to take full advantage of the events you put on.   Here are 9 tips to get the most out of the events you attend:   1. Focus your attention on possible outcomes. "Many people think of networking as showing up, randomly interacting, and hoping something good will happen," wrote Jeff Korhan, author of Built-In Social: Essent ...

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