Posts Under: American Chemical Society

Turning Sessions Into Workshops May Provide Even Better Experiences

At our Business Information & Media Summit (BIMS) in Hollywood, Fla., in November—or as some now refer to it, Once Upon a Time in Hollywood— Amanda Yarnell and Jessica Morrison from American Chemical Society's Chemical & Engineering News, told their story and then had attendees collaborating and thinking.

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How 2 Organizations Used Social to Gain New Subscribers

"We saw a statistic that 31% of health care professionals use social media for networking," Lyndsee Cordes, senior managing editor for the American College of Radiology, told an overflow audience yesterday at a session titled Stop Chasing Likes. How Social Media Can Transform Your Publication. "We saw that this applied to our audience, so we thought, 'How can we provide content to help their networking?' What works for our members? [The answer was] strong visuals and images."

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