Under: Rick Wilkes
Two weeks ago, I wrote a Motown-inspired best-of from SIPA Annual 2018 and a gentle push for the wonders to come at SIPA Annual 2019, June 3-5 at the Capital Hilton in Washington, D.C. But apparently I missed some obvious song titles!
At a SIPA Annual 2018 session last June on Creating a High-Performance Culture Across Your Company, Brian Crotty, CEO of OPIS, spoke about identifying star potential in your employees.
"We're incorporating a lot of video on the site [opisnet.com] now because people are visual," said Rick Wilkes, director of marketing for OPIS, in his session at SIPA Annual 2018 titled Transforming Your Website into a New Prospect Magnet.
There was so much good information in a session from SIPA Annual 2018 that I just re-listened to—titled Transforming Your Website into a New Prospect Magnet—that I don't know where to start. Fortunately, that's one problem that Ashlee Bovello, SEO and website marketing manager for OPIS by IHS Markit, addressed.