Posts Under: SIPA Annual 2019

Personalized Video Can Boost Sign-Ups and Provide Valuable Content

"For our annual quality management conference, we successfully tested a new form of advertising: We sent a personal video to the participants of the last two years who had not yet registered," Arno Langbehn, CEO of Behr's GmbH in Hamburg, Germany, told me recently. "The result was 30 videos sent, three registrations and $6,000 in revenue from these former participants. The time expenditure in total was two hours."

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