Posts Under: Video testimonials

The Benefits of Video Testimonials - and a Little Spontaneity

I once had a job writing scripts for a daily 90-second radio show for Joe Gibbs, the nice-as-can-be, Hall of Fame coach of the Washington Redskins. He did not enjoy recording it and felt more comfortable reading from a script. I had gotten to know how he spoke so I could add in the "heys" and "for you fans" and more of his favorite sayings. But still I did cringe when my morning alarm would ring and I would hear him stiffly reading my lines.

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