Under: data strategy
Crafting a practical and effective data strategy is top of mind for business media and information executives. Sourcing the right data, taking control of that data and creating the right tech stack to power that strategy is part of the process.
For all the talk of digital transformation, the real transition for many B2B publishers was becoming events companies with media rather than media companies with events. Events typically offered better margins (especially attractive to PE-owners looking to boost revenue then flip for a tidy profit) and didn’t require the headaches of building infrastructure and new skills that digital demanded.
Digital-first has evolved into "data-first" for many information companies. But does your organization really understand the data opportunity that it has, as well as the tools to effectively leverage that data?