Posts Under: Paul Miller

From ‘Search and Click’ to ‘Feed and Follow’: Has Questex Redefined the B2B Customer Experience?

Editor’s Note: See Questex CEO Paul Miller and Group President John Siefert talking about creating a new chapter for events and digital at the 2019 Business Information & Media Summit, Nov. 12 in Hollywood, FL.

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Not by Events Alone: How the New Questex is Tying Digital to Events and Seeing Double Digit Growth

For all the talk of digital transformation, the real transition for many B2B publishers was becoming events companies with media rather than media companies with events. Events typically offered better margins (especially attractive to PE-owners looking to boost revenue then flip for a tidy profit) and didn’t require the headaches of building infrastructure and new skills that digital demanded.

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