Falfurrias Capital Partners, Industry Dive Seal Growth Partnership
When Pro Farmer asked their audience if they would recommend the company to others, the 0-10 answer included an open text opportunity so Pro Farmer can get more information—specifically what might be most valuable and what might be lacking.
"Our survey resulted in multiple concerns from text responses about user log-ins and passwords to the websites," said Pro Farmer marketing manager Joe May, in a webinar earlier this year that will also be given in a live session at our Business Information & Media Summit (BIMS) Nov. 11-13 in Hollywood, Fla.
"So what we did was proactively remind our users the basics—how to reset their password; how to set their browser to remember their credentials so they don't have to enter it every single time," May said. "That's a simple action that we probably all take for granted, but for our audience... [let's just say that] 50 years old is considered a young farmer. Age range can go from a farmer in their 20s to a ...
Towards the end of a Connectiv webinar last month titled The Paywall Shift: Turning Users Into Subscribers, a question was asked of Joe May, marketing director for SIPA member Pro Farmer, the paid content division of Farm Journal: "In the member surveys you send out, what responses most surprised you?"