Posts Under: Kevin Turpin

How Pro Farmer Did Something 'Simple' to Boost Retention

When Pro Farmer asked their audience if they would recommend the company to others, the 0-10 answer included an open text opportunity so Pro Farmer can get more information—specifically what might be most valuable and what might be lacking.   "Our survey resulted in multiple concerns from text responses about user log-ins and passwords to the websites," said Pro Farmer marketing manager Joe May, in a webinar earlier this year that will also be given in a live session at our Business Information & Media Summit (BIMS) Nov. 11-13 in Hollywood, Fla.   "So what we did was proactively remind our users the basics—how to reset their password; how to set their browser to remember their credentials so they don't have to enter it every single time," May said. "That's a simple action that we probably all take for granted, but for our audience... [let's just say that] 50 years old is considered a young farmer. Age range can go from a farmer in their 20s to a ...

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How the National Journal Transitioned Into a Successful Membership Organization

In 2010, the then 40-year-old National Journal had about 150 journalists, president Kevin Turpin recalls. "We have 25 now," he told a SIPA 2019 audience earlier this month. "But we employ over 60 analysts now plus more in research and consulting." Those employees contribute to what's now a bank of about 50,000 PowerPoint presentations and a lucrative custom PowerPoint business.

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Listening and a Value Proposition Are New Product Keys, Turpin Says

Communication is not the first thing you think about when deciding to launch a new product, but it should be right up there. Writing about a new product launch, Infiniti Research wrote this: "Our first recommendation was to implement a value-based prioritization framework to help identify the most critical milestone that needs to be focused on to give out the right message to the end-users."

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