Posts Under: BIMS 2019

'We Are Going Through a Transformation' - Garcia and the FT's Fottrell Talk Success in a Mobile World

How many of us compose, plan, design, write, edit, think and output on a laptop or desktop and then watch as others consume what we do on their phones?   That's the question that was front, center, behind and below in yesterday's BIMS Day 2 talk by Mario Garcia, a Columbia professor and author of the new book, The Story, designed to be read on—you guessed it—your phone.    "We are going through a transformation," Garcia said. "Six in 10 people now get news from their mobile device and it's going up every month. And 89% of people on mobile access news and information. We go to our phones an average of 114 times a day. [He tested himself one day recently and tallied 78.] And yet 75% of outfits plan, write, edit and design on a platform much larger than on what people will read it on."   So when Garcia wrote his latest book, he wrote and designed it for the phone— 1800 screens worth. When reading, people much prefer scrolling to s ...

more

'We're a Media Company and... Run to it'; Griffey Credits 348% Growth to Commitment to Strong Content

If you're a fan of niche journalism—and there are close to 300 of those doing everything but wasting away here in Margaritaville at SIIA's 6th annual Business Information & Media Summit (BIMS) in warm and sunny Hollywood, Fla.—then you have to love Industry Dive CEO Sean Griffey. In a takeaway-studded Q&A with Rush River Media's Meg Hargreaves—who hit on all the right notes—Griffey, time and again, credited his seven-year-old company's tremendous growth to its commitment to good journalism.    One of those content reaffirmations "actually came from this conference a couple years ago," he said. "I was struck that no one said the words 'journalism' and 'content' in a two-day period. Breakout panels talked about lead generation in buyer periods." Every article needed to be infused with someone's purchase intent, Griffey was told. So he just thought that belie ...

more

'We Continue to Roll Out New Things'; BIMS Keynotes Strive for Innovation

"We grow in two ways—we get deeper into the industries that we are already in and we launch in new markets," Sean Griffey, CEO of Industry Dive, told my colleague Matt Kinsman earlier this year. "Almost all of our money goes back into people. We have continued to invest in the digital experience here and we see that elevating the brand and raising the company as a whole.” At our Business Information & Media Summit (BIMS), Nov. 11-13 in Hollywood, Fla., Griffey will be interviewed in a Monday afternoon fireside chat by SIPA's own Meg Hargreaves, managing director, content partnerships, FiscalNote. Earlier that day, Anita Zielina, director of news innovation and leadership at CUNY’s Craig Newmark Graduate School of Journalism, will be leading off the conference. I came across her from an article on product innovation. "...there ar ...

more

Add Video, Eliminate Silos and Experiment, Say BIMS Speakers

We've stressed in our outreach for the Business Information & Media Summit (BIMS), Nov. 11-13 at the Margaritaville Hollywood Beach (Fla.) Resort that this edition of BIMS would resemble the SIPA Marketing conferences of yore, but with even more opportunities for learning and networking than those events had. (See full schedule here.)

more

Design for Mobile and Fine Tune Your Approval Process, Email Report Says

"If I had to decide today on one platform to design for, with all the disruptions, it would be the phone." That's from a talk that Mario Garcia, adjunct professor, Columbia University Graduate School of Journalism and CEO, Garcia Media, gave recently at the famed Poynter Institute in St. Petersburg, Fla. SIPA is very pleased to bring Garcia back to Florida for a Tuesday morning keynote at our Business Information & Media Summit (BIMS), Nov. 11-13 in Hollywood, Fla.

more