Posts Under: digital advertising

Revenue Up 5.4% for B2B Media & Information Industry in 2017

The 2017 Business Information Network report looks a little different this year, with significantly larger overall revenue estimates for the B2B media and information category as a whole and for the Data and Paid Content category in particular. Working with our partner Outsell, we’ve recast the Data and Paid Content category to expand beyond just B2B media publishers to be more representative of the greater paid content universe that Connectiv now represents (including companies such as Thomson Reuters, Bloomberg BNA, Reed Tech, Lexis Nexis and more). For the BIN report, Outsell is tracking a number of verticals including Commercial Information, Credit & Finance, Legal, Science Technology & Healthcare and Human Capital Management.

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Complying with New Google Chrome Ad Standards Not a Problem But Understanding Business Impact Could Be

Starting on Feb. 15, Google's Chrome browser will no longer show ads on websites that are in violation of guidelines created by the Coalition for Better Ads. On Jan. 18 from 11am to 12:30pm, Connectiv’s Digital Media Council will host a meeting in which all Connectiv members are invited to join a discussion about how publishers are preparing for the changes (we’re also working to have representatives from Google and the Coalition on hand to field general questions about the new guidelines). To join the discussion on Jan. 18, e-mail Geri FitzGerald at gfitzgerald@siia.net.

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ALM is Charter Client for Launch of ConnectivU, an On-Demand Digital Training Platform for Media and Information Companies

ALM is the charter subscriber for ConnectivU, a comprehensive online continuing education platform from Connectiv, the Business Information Association, that debuts today offering training for digital advertising sales, with additional courses to be rolled out over the next 12 months on content development, events, advanced leadership for senior executives and building data and information products.

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U.S. B2B Media & Information Industry Up 2.7 Percent in First Half of 2016

The U.S. B2B media and information industry saw a slow start to the first half of 2016, inching up 2.2 percent to $14.7 billion, compared to $14.3 billion in the first half of 2015, thanks to slowdowns in some key verticals, market uncertainties surrounding the presidential election, Brexit, and continued market corrections with digital advertising.

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New Proposed IAB Standards a Good Thing, But Do B2B Buyers and Sellers Care?

The proposed IAB standards are open for public comment until Nov. 28. In that spirit, we asked some digital media executives within the Connectiv community for their thoughts on the new proposals. The collective response seems to be that the new guidelines are welcome and not difficult for publishers to accommodate on the technical side. However, getting both B2B ad sellers and B2B ad buyers to actually embrace these new types of ad formats is a far bigger challenge.  

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Ad Fraud Occurs in B2B and It's Probably Happening To You. Here's What You can Do About It

At a recent Connectiv Digital Media Council meeting on "Invalid Traffic and Methods to Prevent Revenue Loss", Justin Hoffman, director of technology at Strategic Insight (formerly Asset International) and Dr. Augustine Fou, an independent ad fraud researcher, showed how ad fraud is growing in B2B but also how publishers can take some relatively straightforward steps to combat it. 

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How Hanley Wood Learned to Stop Worrying and Love the Ad Sales Data Bomb

It's what Prescott Shibles warned us about last year at the 2015 Connectiv Executive Summit when he said, "Targeting data will soon be worth more than advertising inventory." But for Hanley Wood, accepting and adapting to this change in buyer behavior became an opportunity to reverse engineer the formula to provide unique data points to advertisers, charge a premium for it and even boost performance on its own properties. 

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