As I was watching the coming attractions a couple weeks ago in a local, independently owned movie theater, the owner popped in the back after The Post and shouted out if people wanted him to get that film. A resounding "Yes!" went up. Next came Phantom Thread. "Daniel Day Lewis, what do you think?" he blared. A less forceful but still clear "yes" sounded out.
I learned Sunday that asking your audience what they want to see or read did not start in 2015. An excellent new documentary, Ingrid Bergman: In Her Own Words, shows a clip where famed TV host Ed Sullivan asks his audience—on the air—to write in if they want him to book "that great Swedish star" as a guest.