Posts Under: SIPA

'The Best Times to Be a Storyteller' - Garcia and the FT's Fottrell Tell How

How many of us compose, plan, design, write, edit, think and output on a laptop or desktop and then watch as others consume what we do on their phones?   That's the question that was front, center, behind and below in yesterday's BIMS Day 2 talk by Mario Garcia, a Columbia professor and author of the new book, The Story, designed to be read on—you guessed it—your phone.    "We are going through a transformation," Garcia said. "Six in 10 people now get news from their mobile device and it's going up every month. And 89% of people on mobile access news and information. We go to our phones an average of 114 times a day. [He tested himself one day recently and tallied 78.] And yet 75% of outfits plan, write, edit and design on a platform much larger than on what people will read it on."   So when Garcia wrote his latest book, he wrote and designed it for the phone— 1800 screens worth. When reading, people much prefer scrolling to s ...

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Education Week's Videos Lead to Important Action on Vaping and a SIPAward

A couple weeks ago, an article in The Washington Post reminded readers that "Thirty years ago this fall, the savings and loan crisis penetrated America's living rooms." And that "The Keating Five story was actually broken by the National Thrift News, a small mortgage industry newspaper, not one of the major national newspapers such as The Washington Post, the New York Times or the Wall Street Journal."   I bring this up because the winning 2019 SIPAward entry for Best Video Product came from Editorial Projects in Education (Education Week) and, while not breaking any major news, it did have an impact in a change that might save lives—on Thursday, vaping maker Juul halting sales of mint-flavored e-cigarettes, its most popular product.   This comes amid expectations that the Trump administration is close to imposing a ban on all flavored e-cigarettes, except for menthol and tobacco, according to the Post. The fact that Education Week played a part in moving ...

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'We're a Media Company and... Run to it'; Griffey Credits 348% Growth to Commitment to Strong Content

If you're a fan of niche journalism—and there are close to 300 of those doing everything but wasting away here in Margaritaville at SIIA's 6th annual Business Information & Media Summit (BIMS) in warm and sunny Hollywood, Fla.—then you have to love Industry Dive CEO Sean Griffey. In a takeaway-studded Q&A with Rush River Media's Meg Hargreaves—who hit on all the right notes—Griffey, time and again, credited his seven-year-old company's tremendous growth to its commitment to good journalism.    One of those content reaffirmations "actually came from this conference a couple years ago," he said. "I was struck that no one said the words 'journalism' and 'content' in a two-day period. Breakout panels talked about lead generation in buyer periods." Every article needed to be infused with someone's purchase intent, Griffey was told. So he just thought that belie ...

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Welcome, Inform, Monitor and Target to Ensure Onboarding Success

"The first 30 days of our relationship with a subscriber is crucial as this is when churn is at its highest. Subscribers are figuring out how they want to use our products and how the different platforms fit their lifestyle and add value to their day. Therefore, we must make quick and tactical work of the time we have to lay out the best welcome mat and create a Globe habit in the daily routines of new subscribers."

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Tips and Tools for Telling Stories Using Data

Back at SIPA 2019 in June, Emily Laermer, managing editor for Ignites at Money-Media, presented an excellent session titled Numbers Drive Engagement: Telling Compelling Stories Using Data. Ignites covers the mutual fund industry. Her previous title at Money-Media was data visualization editor and included work for Board IQ which covers mutual fund directors.

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