Posts Under: SIPA

Life Annuity Specialist's One-Click Trial Success

The original trial sign-up page for Money-Media's Life Annuity Specialist looked a bit intimidating. It had several boxes to fill out, a password to create, enter and re-enter, and many asterisks which usually isn't good. Then there was a testimonial, a confirmation box, "privacy and cookie policies," and finally the Sign Up button at the bottom. Whew!

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Starting a Podcast? Here Are Steps to Consider.

When it comes to podcasts, "don't skimp on your own home on your site or content hub," Chris Blose, VP of content for Imagination, told us last year in a session on what it takes to start a podcast. "Build a mobile-optimized podcast page with show notes, speaker bios and links, and relevant resources for listeners."

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Tips for Increasing Your Subscriber Base

"Be thoughtful about what you're giving away for free and why. Freemium and free trials are all the rage, and virtually every digital news organization has some content that's not behind the paywall. Great. But make sure you understand the return on this investment. A free trial is a taste of something to prove it's as good as you said and to help someone new to understand what it 'tastes like.' But once they've tasted, they don't need to taste it again. Too many readers game the system, clearing cookies and rotating through devices and news sources each month to avoid paying." That quote comes from best-selling author and speaker Robbie Kellman Baxter—she even keynoted a past SIPA Conference—in an article she wrote for the site What's New in Publishing titled What Publishers Can Learn From Other Sectors.

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