SIIA applauds the Alliance of Automobile Manufacturers and the Association of Global Automakers for adopting a set of privacy principles for vehicle technologies and services. These principles, released on Thursday November 13, are a responsible step toward protecting the information collected by connected cars, and they reflect an important movement of strong corporate commitments to data privacy.
Data has become essential for improving auto safety, reducing traffic congestion, increasing auto efficiency and powering other advanced services for 21st Century drivers. By bolstering consumer confidence, these principles will help make certain these advancements can continue. They cover transparency, choice, respect for context, data minimization, de-identification, retention, data security, integrity, access and accountability. In particular, they put limits on the use of geolocation information for marketing purposes and provide consumers with access to collected information.