An introduction to one of the newest members to join SIIA’s Software & Services Division, Mintigo. This is an exclusive interview with the CMO, John Bara, to learn a little more about artificial intelligence and predictive analytics in relation to sales and marketing.
One of the striking examples of the social value of the new techniques of data aggregation and analysis is described in Big Data: A Revolution That Will Transform How We Live, Work, and Think by Viktor Mayer-Schonberger and Kenneth Cukier. Big data is a business buzzword, but the underlying reality it describes is real. The three Vs of big data – variety, velocity and volume – represent the new world in which data in a variety of formats, including unstructured data like video or text, come at a researcher in enormous quantities and in a constantly changing stream. Add to this new world of data a range of advanced analytical techniques that can detect novel correlations in data without the need for a prior causal hypothesis, and the result is truly something new under the sun – a way to discover unsuspected and unanticipated insights into the world that simply could not have been uncovered with unaided empirical observation.