Posts Under: sales

Hitting the Right Notes in Your Sales Outreach

A group I've written about before—Museum Hack—is revitalizing art institutions by telling vivid stories to their audience. "Storytelling establishes a universal way of communication," they write. "And because it invites audiences to fill in the blanks with their own experiences, it helps to set emotional connections..."

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As Mobile Rises, Sales Must Become More Collaborative and Varied

"An audience wants to know, 'Where am I going to make money?' Making money from external sponsors and advertisers is a huge relationship game. It's important to establish a revenue model beyond subscriptions and be specific in your planning. Being random costs you time, energy and money. Prospecting is a dying skillset, and it is so valuable to sales success."

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Member Q&A: How Incisive Media Drove Audience Engagement From 10% to 60%

In speaking last week with Michelle Godwin, head of enterprise sales for London-based Incisive Media, the biggest takeaway is their commitment to face-face communication—both in holding on-site product how-tos, and especially in challenging sales people to schedule five face-to-face meetings a week.

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