Posts Under: sales

Hitting the Right Notes in Your Sales Outreach

A group I've written about before—Museum Hack—is revitalizing art institutions by telling vivid stories to their audience. "Storytelling establishes a universal way of communication," they write. "And because it invites audiences to fill in the blanks with their own experiences, it helps to set emotional connections..."


As Mobile Rises, Sales Must Become More Collaborative and Varied

"An audience wants to know, 'Where am I going to make money?' Making money from external sponsors and advertisers is a huge relationship game. It's important to establish a revenue model beyond subscriptions and be specific in your planning. Being random costs you time, energy and money. Prospecting is a dying skillset, and it is so valuable to sales success."


Member Q&A: How Incisive Media Drove Audience Engagement From 10% to 60%

In speaking last week with Michelle Godwin, head of enterprise sales for London-based Incisive Media, the biggest takeaway is their commitment to face-face communication—both in holding on-site product how-tos, and especially in challenging sales people to schedule five face-to-face meetings a week.