On a recent webinar titled Podcasting for Publishers: How Podcasts Can Deliver Qualified Leads and Bottom-Line Revenue for Minimal Investment, Lynn Freer, president of Spidell Publishing, told about running into a tax accountant listener at one of her events. He kidded her about his wife wondering who that woman with the great voice is who he's conversing with every Sunday morning.

"When a sponsor does a webinar, we'll repurpose that information in multiple ways. There's live, then we'll post the video, then take out excerpts, breaking it down into 7-minute chunks. We can do repurposing in multiple platforms. There are also nice tools out now to get a transcript off voice recognition... We do analytics on who attends. What topics did they go to? How long did they sit in? Do they leave early? Some might bail when it's not of interest."

An industry survey from BrightTALK of B2B decision-makers just confirmed that webinars still rule in the B2B space. Here is some analysis from the numbers in the survey:

Two years ago, the Book Industry Study Group, with all of its 138 members, had to make some money. So Brian O'Leary, BISG executive director, decided to do webinars—more specifically sponsored webinars. 33 of them. In one year. All sponsored.

According to ON24's Webinar Benchmarks Report, the average webinar in 2018 was 58 minutes long—two minutes longer than in 2017. But with all the multitasking that takes place today, engagement and interactivity are crucial.

Although he began by saying that the new California Consumer Privacy Act is an "extraordinarily complicated and poorly written statute," Chris Mohr, SIIA's VP for intellectual property and general counsel, wants to make one thing clear.

Restate the key value proposition of your webinar in reminders, writes Ken Molay on The Webinar Blog. Never send reminder emails that just say, "Your webinar is tomorrow." Add a sentence that reinforces why they were interested in the first place: "'Just a reminder that tomorrow is your chance to learn ways to improve the efficiency of your operations.'"

"Topic is the number one reason why people register for a webinar," Leslie Davidson, a leading webinar consultant from Davidson Direct, wrote on the SIPA Forum recently. "Evergreen topics still pull, but they don't begin to compare with the hot topics of the day, such as new regulations.

"What are your 'best practices' for making a good webinar presentation more likely?" Jennifer Brown of Strafford Publications Inc. asked earlier this month on the SIPA Forum. She received so many great answers that I thought it worth putting them in one space. Thank you to everyone who contributed. Test out. When we hire internally, we go through rigorous “working interviews” whereby they are put through a gauntlet to produce what their credentials say. Many times this works both in their favor and against. Some folks we were on the fence about blew us out of the water, while others that we were really in love with fell flat. Have a moderator who can interrupt, ask questions, and generally try to keep things on track. Ask for the speaker’s ratings from prior sessions. Everyone does them and most organizations share them with the speakers. The flaw in this issue is that the speaker would hopefully have enough sense not to share a poor review. However, wh ...

"We started [teleforums] in 2014, and it has grown to become a value-added outreach program. While our members travel in the car or fly in the air, they can listen to a live or recorded conversation that feels more like talk radio than a slideshow presentation."