Do you have a solid post-live strategy for your webinars? According to ON24's 2017 Webinar Benchmarks Report, a third of all webinar attendees are only watching your webinars on-demand. So just because the webinar has taken place, you still need to be clear to your audience how they can view it. Interestingly, only 6% watch live and on-demand.

When I used to hear the initials OPM, I always thought Office of Personnel Management—this is Washington, D.C. But then I listened to a recent talk by Adam Goldstein, publisher of Business Management Daily (BMD), and he offered this advice for webinar marketing:

The late British playwright Harold Pinter once wrote a play called Betrayal that begins at the end of the story and works its way "back" to the beginning. It's very powerful to see the ending first—the play involves a love triangle—and then watch the actions of the characters that led to there.

I recall once attending a taping of Late Night With David Letterman in New York, and a comedian came out to "warm us up." While you are just the seated audience, more interaction does produce a better show—more applause, funny comments, occasional questions—so it makes sense that they do that.

Some of us, when enjoying music, may shut our eyes and focus on the dreamy nature and transformative power of the rhythms and words. Adam Goldstein, publisher of Business Management Daily, told a riveted SIIA audience in Boston Thursday that this can also work for finding good webinar presenters.

Tina Logan, digital product manager on the audience development team for SIIA member Northstar Travel Media, was asked by another department if her team could help them decrease the number of webinar marketing emails they were sending and increase registration. They took the project on.