Posts Under: webinars

'People Want Information in All Formats and Lengths' - Vary Your Webinars, Riddle Advises

"When a sponsor does a webinar, we'll repurpose that information in multiple ways. There's live, then we'll post the video, then take out excerpts, breaking it down into 7-minute chunks. We can do repurposing in multiple platforms. There are also nice tools out now to get a transcript off voice recognition... We do analytics on who attends. What topics did they go to? How long did they sit in? Do they leave early? Some might bail when it's not of interest."

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10 Successful Webinar Promotion Strategies

Restate the key value proposition of your webinar in reminders, writes Ken Molay on The Webinar Blog. Never send reminder emails that just say, "Your webinar is tomorrow." Add a sentence that reinforces why they were interested in the first place: "'Just a reminder that tomorrow is your chance to learn ways to improve the efficiency of your operations.'"

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Best Practices for Ensuring That You Have a Good Webinar Speaker

"What are your 'best practices' for making a good webinar presentation more likely?" Jennifer Brown of Strafford Publications Inc. asked earlier this month on the SIPA Forum. She received so many great answers that I thought it worth putting them in one space. Thank you to everyone who contributed. Test out. When we hire internally, we go through rigorous “working interviews” whereby they are put through a gauntlet to produce what their credentials say. Many times this works both in their favor and against. Some folks we were on the fence about blew us out of the water, while others that we were really in love with fell flat. Have a moderator who can interrupt, ask questions, and generally try to keep things on track. Ask for the speaker’s ratings from prior sessions. Everyone does them and most organizations share them with the speakers. The flaw in this issue is that the speaker would hopefully have enough sense not to share a poor review. However, wh ...

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Getting More Revenue From Your Webinars

You can't be too early in marketing your webinars and you almost can't be too late. According to ON24's 2017 Webinar Benchmarks Report, almost one in four registrants sign up for a webinar more than 15 days before the event. And about 25% of webinar registrants sign up on the day of. (31% register 1-7 days before, and 21% sign up 8-14 days out.) See the report here.

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