"We have to get better at selling, not just relying on Google and Facebook and flowing with their tide," said Matt Bailey, founder of SiteLogic and a best-selling author. "We need to be much more aggressive about creating new channels. And getting better at selling when we're in those channels, or even taking what Google and Facebook give us but do better in presenting the value, developing leads, [providing] better communications—all the activities we used to do before relying on Google and Facebook."
I read this quote the other day: “More and more, these moments across the customer journey are happening on mobile devices. Whether it's performing a search, opening an app, visiting a website or watching a video, people turn to their mobile device to get answers or take action. We call these Micro-moments, and they are chances for brands to meet their customers at their moments of intent…”
As customers depend more and more on their mobile devices, publishers need to take this into consideration in executing their outreach, sales and design strategies.
“The trend now is getting away from an overly designed, wow-factor homepage to getting people to information they want fast," said author and speaker Matt Bailey. "Because of mobile devices—and I see this constantly in my analytics – [people’s] time on site and average page views are significantly lower than desktop or tablet. When I start to see 70% visitors on mobile ...
Usain Bolt proved himself to be the best last night by winning his third straight Olympic 100-meter dash. No debate there. It’s the same with most other Olympic champions—it’s clear who the best is. But when it comes to your customers, it’s not always that clear.
I’m thinking back to a conversation I had with marketer/author/BIMS keynote Matt Bailey last month. “One question I always ask people is, ‘Who’s your best customer?’” he said. “I ask them to get that image in their head of their best customer, face, logo. Then I follow up, ‘Are they your most profitable customer?’ The vast majority of time they’re not the most profitable customer. They’re the customer you have the best relationship with. Then it becomes a question of, ‘Do you want more?’
“Do you truly want customers that you have a great relationship with or are you looking just specifically for prof ...
Marketer/in-demand speaker/best-selling author (and nice guy) Matt Bailey was telling me Friday about a marketing agency owner friend of his. "For years she made money on the form [or design] and now everything is going to function. She's actually developed an app, specific to mobile, that provides immediate access to information. It dispenses with design; navigation is dominant. She's seeing that this is what people want. They want that micro-moment of, 'I have a question and can I get to the answer within seconds?'
Matt Bailey has a new book out called Wired to be Wowed: Great Marketing Isn't an Accident now available on Amazon. Bailey has been an always well-received speaker at numerous SIPA events. Here's a quote from one of his insightful blog posts: