Posts Under: Columbia Books

Podcasts and Contests Give SIPA Members an Engagement Lift

If done well, podcasts, quizzes, contests and live seminars can add levels of engagement to a website. To get a flavor for what SIPA members are doing, I visited some of their websites and took a quiz on Literacy Instruction—don't ask my score—listened to advice on painting indoors this winter—that could come in handy!—and entered a contest for Creative Kids—my friend sent me a video of his daughter painting a superhero mask.

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A New Event or Product Can Be Further Enhanced by a Creative Name

"What's in a name? That which we call a rose By any other name would smell as sweet;" If Juliet were asking that question today, she might want to see the analytics and data first. Perhaps top-performing people aren’t named Romeo anymore, and she might think twice about her future plans. She might survey customers—digitally and maybe even in print if it's at a Shakespeare conference—offering a choice of their favorite names. And she might want to get some data on roses. They do have thorns, and another flower may mean more sales. New products. New events. New podcasts. We create something new and have to call it something. Usually it's pretty middle of the highway. But occasionally, there's some creativity and risk-taking. Here are seven interesting choices that I’ve seen in B2B and the outside: Learnapalooza. This is an all new event from Association Trends, a division of SIPA member Columbia Books & Information Servi ...

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