Posts Under: SourceMedia

BPA's B2B Media Exchange Debuts with More Than 100 Participating Brands

BPA Worldwide this week announced the official launch of its B2B Media Exchange, a programmatic marketplace connecting advertisers with brand-safe B2B media suppliers. More than 100 business brands have signed on for the debut, including publishers such as SourceMedia, PennWell, GrandView Media and Wainer Finest Communication's Whole Foods Magazine.   

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SourceMedia Wins 'People’s Choice Award' at Inaugural Connectiv Innovation Festival

The launch of an account based marketing business (SourceSelect) that scaled to seven figures in revenue in less than a year, reduced reliance on traditional digital advertising revenue and helped “turn dumb leads into smart leads” earned SourceMedia the overall People’s Choice Award at the first-ever Connectiv Innovation Festival, which brought together more than 100 of B2B’s best and brightest last night in New York City.

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BIMS Speaker Preview: How Matt Yorke Is Creating a New Marketing Services Blueprint for SourceMedia

In January 2017, SourceMedia tapped Matt Yorke as chief marketing officer. Yorke, who previously served as CEO of IDG Enterprise and IDG Solutions, and most recently as managing director of business development and marketing for global media and marketing agency OMD, was tasked with setting Source on the path to creating a modern advertising and marketing services operation. “Matt Yorke will play a vital role in enabling us to capitalize on our recent accomplishments and realize the full potential of our brands and audiences as a platform for marketing services,” said SourceMedia CEO Doug Manoni at the time.   

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SourceMedia's Rob Blackwell Wins 2017 Tim White Award for Editorial Integrity

Connectiv has awarded Rob Blackwell, Washington bureau chief for Sourcemedia's American Banker, the 2017 Timothy White Award for Editorial Integrity, which recognizes exemplary leadership in the face of challenges and pressures that editors face daily. It is given to an editor whose work displays extraordinary courage, integrity and passion. The award is named after the longtime Billboard editor who served as the moral compass of the music industry by tackling controversial issues until he passed away in 2002.        

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SourceMedia Taps Former IDG Vet Matt Yorke as Chief Marketing Officer

SourceMedia has appointed Matthew Yorke as Chief Marketing Officer, a new position for the company. Yorke joins Source from global media and marketing solutions agency OMD and previously held a number of positions with digital information company IDG, including CEO of IDG Enterprises and IDG Global Solutions.

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Account-Based Marketing Explained: Behind SourceMedia's New ABM Solution

Marketing services. Content marketing. Native advertising. Now account-based marketing is the latest digital advertising buzzword. If B2B media is about connecting buyers and sellers, account-based marketing enables publishers to breathe new life and value into lead generation by identifying and targeting highly qualified leads and charging a premium for it—provided they invest in the technology and personnel to support it.

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A Look Behind SourceMedia's New Digital Publishing Platform

This week, SourceMedia launched a new digital publishing platform and state-of-the-art content management system offering an improved user experience by delivering superior cross-platform and native advertising integration, better mobile viewing and seamless integration of content feeds, events promotion and other services into the reader workflow.

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