Posts Under: SourceMedia

SourceMedia's Rob Blackwell Wins 2017 Tim White Award for Editorial Integrity

Connectiv has awarded Rob Blackwell, Washington bureau chief for Sourcemedia's American Banker, the 2017 Timothy White Award for Editorial Integrity, which recognizes exemplary leadership in the face of challenges and pressures that editors face daily. It is given to an editor whose work displays extraordinary courage, integrity and passion. The award is named after the longtime Billboard editor who served as the moral compass of the music industry by tackling controversial issues until he passed away in 2002.        

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SourceMedia Taps Former IDG Vet Matt Yorke as Chief Marketing Officer

SourceMedia has appointed Matthew Yorke as Chief Marketing Officer, a new position for the company. Yorke joins Source from global media and marketing solutions agency OMD and previously held a number of positions with digital information company IDG, including CEO of IDG Enterprises and IDG Global Solutions.

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Account-Based Marketing Explained: Behind SourceMedia's New ABM Solution

Marketing services. Content marketing. Native advertising. Now account-based marketing is the latest digital advertising buzzword. If B2B media is about connecting buyers and sellers, account-based marketing enables publishers to breathe new life and value into lead generation by identifying and targeting highly qualified leads and charging a premium for it—provided they invest in the technology and personnel to support it.

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A Look Behind SourceMedia's New Digital Publishing Platform

This week, SourceMedia launched a new digital publishing platform and state-of-the-art content management system offering an improved user experience by delivering superior cross-platform and native advertising integration, better mobile viewing and seamless integration of content feeds, events promotion and other services into the reader workflow.

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