SourceMedia has appointed Matthew Yorke as Chief Marketing Officer, a new position for the company. Yorke joins Source from global media and marketing solutions agency OMD and previously held a number of positions with digital information company IDG, including CEO of IDG Enterprises and IDG Global Solutions.
Marketing services. Content marketing. Native advertising. Now account-based marketing is the latest digital advertising buzzword. If B2B media is about connecting buyers and sellers, account-based marketing enables publishers to breathe new life and value into lead generation by identifying and targeting highly qualified leads and charging a premium for it—provided they invest in the technology and personnel to support it.
SourceMedia, which serves the financial, technology and healthcare sectors, has launched a redesigned corporate website and logo.
This week, SourceMedia launched a new digital publishing platform and state-of-the-art content management system offering an improved user experience by delivering superior cross-platform and native advertising integration, better mobile viewing and seamless integration of content feeds, events promotion and other services into the reader workflow.