A key to making an idea sticky is to tell it as a story. Stories encourage a kind of mental simulation or reenactment on the part of the listener that burns the idea into the mind. For example, a flight simulator is much more effective than flash cards in training a pilot. The hard part about using a story is creating it. The best way to use a story is to always be on the lookout for them. Most good stories are collected and discovered, rather than produced..."
Most of us spend our entire lives surrounded by the stories we're telling," said Sarah Redohl in a webinar for the American Society of Business Publication Editors yesterday. "It's not that hard to pull out your cameras and start shooting those moments. The more you do that, the more proficient you will be at it. Start taking your phone out right now and start shooting videos."