Posts Under: Baldovin

Using the Power of Testimonials and Referrals

This past weekend, I was looking over a webpage for a group going to a new musical called Come From Away this Sunday night—the 15th anniversary of 9/11. The show focuses on the trans-Atlantic flights on that fateful day that had to be grounded in Gander, Newfoundland, and how the people of the town welcomed the passengers.


5 Ways to Make Your Storytelling More Engaging and Effective

Most of us spend our entire lives surrounded by the stories we're telling," said Sarah Redohl in a webinar for the American Society of Business Publication Editors yesterday. "It's not that hard to pull out your cameras and start shooting those moments. The more you do that, the more proficient you will be at it. Start taking your phone out right now and start shooting videos."