Posts Under: information services

B2B Media & Information Industry Up 2.7% to $28.35 Billion in 2015

Double digit growth in digital advertising/marketing services, resurgent events and a growing data and information services business drove overall revenue for the B2B media and information industry up 2.7 percent to $28.35 billion in 2015, compared to $27.6 billion in 2014, according to Connectiv’s Business Information Network, which calculates the size of the industry, aggregating the data for total industry revenue from partners reporting on revenue for digital advertising, conferences and trade shows, print advertising, and data and business information products.

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How Free Content and Paid Research Are Building One Publisher’s Event Business

Traditional publishing was likened to a three-legged stool: editorial, audience and advertising all fed into and off each other. Today a new (potentially higher margin) trifecta is starting to emerge with events, media and market intelligence driving customers across a publisher’s portfolio.

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