Effective video takes various skills, Brian Malone of Malone Media told me a couple months ago. He called video a technical process "but you also need a creative person... Recognize what other companies are doing online [with video]. It might be training, webinars, webcasts..."
Earlier today the SSD community gathered to discuss Increasing Customer Lifetime Value for Software and SaaS subscriptions as Avangate shared new strategies for retaining business and increasing profits.
What’s great about someone like Bob Bly—and why he’s worth paying attention to—is that even with all his experience and accolades as a copywriter, he’s advising us based on analytics and results, not opinion.
Managing Director, Think Strategies
Vice President of Marketing, iNetU