When it comes to licensing content, Paul Gerbino, a partner at Triumvirate Content Consultants, wants you to look at your content in a different way.
Most experts have always recommended taking your best product or service reviews and putting them prominently on your website or on social media where potential customers can see them—and perhaps hiding those reviews that aren't as all-in. Apparently, you might want to change this strategy.
Charlotte-based American City Business Journals is the nation's largest publisher of local business news and information, deploying more than 600 journalists across 43 major U.S. cities. Add a few sports publications and Bizwomen, and you have a very strong media brand.