Under: member profile
Charity Huff and Shannon McBride started new SIPA member January Spring in 2017 and have been growing the digital agency rapidly ever since. With a combined 50 years in media and sales experience and calling themselves “jargon-clearers,” they excel at making marketing tech work for all types of media companies.
Lately they have been fielding requests for content management systems migration and media website build-out projects, so they have engaged the very experienced and knowledgeable Chris Tippie to lead these projects. In a recent phone conversation, I asked Huff and McBride about the company, digital advertising, CMS migrations and social media strategy, specifically Facebook.
SIPA: What made you start January Spring?
CHARITY HUFF: We thought about opening our own agency for several years. As digital executives, we’ve worked for or competed against almost every provider. We wanted to work with the b ...
Kelly Parsons is the CEO of OpsCat, and the former CEO of Melcrum. On Tuesday afternoon, June 6, at the SIPA Annual 2017 Conference in Washington, D.C., she will present a session with Robin Crumby, co-founder of Melcrum and Novatum Group.
Prior to joining School Family Media, Ed Coburn was senior VP at Mequoda Systems where he provided strategic consulting to numerous B2B and B2C publishing clients. Previously, he was publishing director at Harvard Medical School.
I spoke on the phone last week with Saskia Rietbroek, founder, SanctionsAlert.com. She is located in Maastricht, the Netherlands, an attractive, university city on the southern tip of the country. Her small but prolific company, a new SIPA member, truly defines globalism as you'll read.
SIPA: You've been doing this a while.
RYAN DOHRN: Yes, this is my 25th year in the media business. I started building websites back 'in 97—in the equestrian marketplace, working with Morris communications. I launched the first sites for all their magazines. Forbes recognized us as Best of the Web for our creation and management of the award-winning Web portal HorseCity.com that grew to over 200,000 active members.