SIPA: You've been doing this a while.
RYAN DOHRN: Yes, this is my 25th year in the media business. I started building websites back 'in 97—in the equestrian marketplace, working with Morris communications. I launched the first sites for all their magazines. Forbes recognized us as Best of the Web for our creation and management of the award-winning Web portal HorseCity.com that grew to over 200,000 active members.