Posts Under: Business Management Daily

Integrating Stories Into Marketing and Sales Can Pay Dividends

A key to making an idea sticky is to tell it as a story. Stories encourage a kind of mental simulation or reenactment on the part of the listener that burns the idea into the mind. For example, a flight simulator is much more effective than flash cards in training a pilot. The hard part about using a story is creating it. The best way to use a story is to always be on the lookout for them. Most good stories are collected and discovered, rather than produced..."

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