Some of us, when enjoying music, may shut our eyes and focus on the dreamy nature and transformative power of the rhythms and words. Adam Goldstein, publisher of Business Management Daily, told a riveted SIIA audience in Boston Thursday that this can also work for finding good webinar presenters.
A key to making an idea sticky is to tell it as a story. Stories encourage a kind of mental simulation or reenactment on the part of the listener that burns the idea into the mind. For example, a flight simulator is much more effective than flash cards in training a pilot. The hard part about using a story is creating it. The best way to use a story is to always be on the lookout for them. Most good stories are collected and discovered, rather than produced..."