Posts Under: Connectiv Executive Summit

Executive Summit Preview: Want To Sell Your Company in the Data Age? Start Thinking Engagement, Not Revenue

Data is the hot ticket in B2B. While the number of mergers and acquisitions in the Database and Information Services category fell slightly in 2016 versus 2015 (down from 59 to 56), deal value more than doubled to $41.7 billion, according to the Jordan, Edmiston Group.

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Bloomberg, NYT to Keynote Connectiv Executive Summit, May 3-4 in Chicago

"We've seen clients impacted by ad fraud in ways they haven't expected," said Dr. Augustine Fou, cybersecurity and ad fraud researcher, Marketing Science Consulting Group. "Historically, publishers who measured bot, or non-human traffic, found low occurrences and thought that meant it doesn't affect them. One of the key points they're missing is that bots don't come in large quantities. Bots come to a publisher's site to load a cookie, but then goes somewhere else to load the ad impression and that site gets the revenue, not the publisher."

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Best of Connectiv 2016: Resources and Highlights

As we close out 2016, we want to make sure that Connectiv members have access to the content and resources that we’ve produced over the past year. From thought leadership keynotes to case studies, benchmarking research and peer-to-peer conversation and learning, we offer resources to assist everyone from the C-suite to the front line.

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A 'Poster Child for Revenue Diversity,' Texas Tribune Flourishes With News, Data and Events

It’s always good to hear an expert advise us on what’s working—be it Russell Perkins from InfoCommerce Group on data (hear him at the BIMS Conference, Nov. 14-16 ) or Benny DiCecca from Wellesley Information Services, a division of UCG, on events. (He spoke at last month's Best Practices Series, now available as a webcast.)  But it’s even better hearing someone who practices what those experts preach. Enter Evan Smith. He has been running Texas Monthly for almost seven years now, and his success with the all-digital publishing service has come in ways that are becoming more and more familiar to us. “It’s great when you know what you are and what you are not,” said Smith, who spoke 10 days ago at SIIA’s Connectiv Executive Summit in Austin, Texas. He called Texas Tribune’s approach “three legs of the stool.” 1. News—a quick look at the website shows wide coverage of issues ...

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A Publisher's Digital Maturity Is Determined by How Well It Handles Data

“Digital Transformation” is a business cliche, an abstraction which continually absorbs every recent digital business or operational strategy discussion. At the Connectiv Executive Summit next month, Jonathan Murray, Transformational Chief Technology Officer at Digital Prism (dprism), will share dprism’s Digital Maturity, which helps executives assess the state of their organization’s digital readiness as well as gain focus on the most profitable areas of digital business change. Murray will also share findings from a survey of Connectiv members on how they stack up against the Digital Maturity Index.

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From "Biz Media" to "Biz Info": Why Just About Any B2B Publisher Can Do It (and How Events and Advertising Will Benefit, Too)

It's no surprise—today most Connectiv members describe themselves as “business media” companies. But five years from now, most say “business information services” will be a better descriptor, according to the recent Connectiv 2015 Business Outlook Census.  

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