Posts Under: Hardlines

Member Profile: Hardlines Shows There's No Place Like Home Improvement

SIPA: I recall that Hardlines moved pretty early into the digital world? Beverly Allen: Yes, we were online before anyone else (in our industry) and have always worked really hard at staying ahead of the curve. We've come a long way since faxing out a bi-weekly newsletter. Now we have daily news updates, breaking news, a weekly newsletter, a magazine, events, digital ads. It has all enabled us to stay relevant and keep our credibility strong. People recognize us. We're still very serious about gathering news.