Posts Under: Diane Schwartz

Social Media Tips: Fish Where the Fish Are and Give it More Lead Time

"We always include the Twitter handles when we're listing our speakers [in marketing or online]," said Matthew Cibellis, director of programming, live & virtual events, Education Week. He spoke during a recent SIPA webinar titled Best Practices in Social Media Marketing: Boost Engagement, Traffic and ROI. (Members are encouraged to access this and other webinars on the SIPA site.)