Posts Under: europe

Member Q&A: How Engagement Has Risen From 10% to 60% for Incisive Media

In speaking last week with Michelle Godwin, head of enterprise sales for London-based Incisive Media, the biggest takeaway is their commitment to face-face communication—both in holding on-site product how-tos, and especially in challenging sales people to schedule five face-to-face meetings a week.

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Data Flows and the Surveillance Debate: Let's Have a Candid Discussion

Those of you who read SIIA blogs, statements, and testimony know that we are big proponents of data-driven innovation.  For such innovation to achieve its full potential, cross-border data flows are essential.  That is why we support Trans-Pacific Partnership (TPP) digital provisions so strongly and consider them a floor for additional digital provisions in the Transatlantic Trade and Investment Partnership (TTIP) and Trade in Services Agreement (TISA).  We support interoperability mechanisms such as the EU-US Privacy Shield that allow companies to transfer data from one jurisdiction to another as long as they comply with the rules established in the mechanism.  This has nothing to do with undermining societal values such as privacy and everything to do with creating law-based data transfer mechanisms as we demonstrated at an October 9, 2015 Geneva event for TISA negotiators.  We are strong supporters of the EU-US Privacy Shield because it has the potential, ...

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