Under: Access Intelligence
"Your customer may be starting from a point of skepticism. Showing them that others have already taken action can help move along their consideration process... 'Almost sold out' lets people know they need to act fast, while a long list of customers, donors or attendees gives them confidence that others have already taken the leap."
Welcome New Members
We are excited to welcome the following new member to the SIPA community:
Access Intelligence Acquires AdExchanger
Access Intelligence has announced the acquisition of AdExchanger, an integrated media and events company focused on digital advertising and marketing, in a move that gives AI a dominant position in the fast-growing programmatic-ad market. The company already owns the AdMonsters brand, a leader in the ad-operations space.
By acquiring AdExchanger, Access Intelligence is looking to capitalize on the massive growth of programmatic advertising, expected to grow by 31% in 2017, faster than all other advertising formats. According to Zenith’s Programmatic Marketing Forecasts, programmatic will account for 58% of digital display advertising this year, up from just 13% in 2013.
“Our vision is to deliver best-in-class intelligence and connection points for our business communities, and AdExchanger d ...
"UCG found out pretty quickly that the virtual cocktail reception—an oxymoron at best—was not the answer. Their belief that people need to meet in person at events large and small has already paid dividends." I wrote that almost seven years ago after listening to a talk by UCG co-founder Bruce Levenson.
The culture at Access Intelligence embraces collaboration," said Tish Drake, VP and group publisher, aerospace, for Access, during an excellent session on collaborative marketing at the recent Business Information & Media Summit. (Though for her, the better phrase is "team collaboration.")
Get the most important news in healthcare first thing in the morning, every morning for free!
—OR a.m. (from OR Manager, an Access Intelligence division)
Welcome new members
“You need to make it clear that these are professional services you’re offering,” said James Capo, vice president of digital business development, Access Intelligence, in his session last Wednesday at the Connectiv Executive Summit on Creating New Revenue Streams with Customer Data Management. (You can access it here.)