Posts Under: Access Intelligence

Spotlighting Younger People Could Pay Off in Many Ways

At SIPA Annual 2018, Diane Schwartz, SVP and group publisher, and Greg Dool, senior editor—both from Access Intelligence—led a session titled Pivoting Your Editorial Team to Use Data. Dool graduated from Villanova in 2013 and now writes excellent articles for Folio:. Pairing a younger person with an experienced leader to deliver a session is a great way to showcase and involve young talent. (I will report on this session in the near future.)    The Accounting and Financial Women's Alliance spotlights their young members through Q&A-style interviews, published online in its LEAP Spotlights series. This type of quick-question Q&A—"How did you decide to go into accounting?" "In high school I took an accounting class. Debits and credits just made sense to me!"—is pretty easy to do and enticing to read. Many of their Q&As feature volunteers who serve on AFWA's LEAP Council, which develops programs and initiatives targeted t ...


Business Podcasts Raise Purchasing Intent 14%, Study Indicates

I can't tell you the number of conversations I've had lately where someone recommends a podcast to me—The Weeds, The Moth, My Favorite Murder, Slate Political Gabfest. And the numbers back this up. According to Nielsen, the number of avid podcast fans has risen from 13 million in the fall of 2016 to 16 million in the same period of 2017 in the U.S.