Posts Under: Access Intelligence

Business Podcasts Raise Purchasing Intent 14%, Study Indicates

I can't tell you the number of conversations I've had lately where someone recommends a podcast to me—The Weeds, The Moth, My Favorite Murder, Slate Political Gabfest. And the numbers back this up. According to Nielsen, the number of avid podcast fans has risen from 13 million in the fall of 2016 to 16 million in the same period of 2017 in the U.S.

more

10 Ways That Content Can Move a Sale Forward

"Your customer may be starting from a point of skepticism. Showing them that others have already taken action can help move along their consideration process... 'Almost sold out' lets people know they need to act fast, while a long list of customers, donors or attendees gives them confidence that others have already taken the leap."

more

More SIPA June Member News

Welcome New Members We are excited to welcome the following new member to the SIPA community: Money-Media Access Intelligence Acquires AdExchanger Access Intelligence has announced the acquisition of AdExchanger, an integrated media and events company focused on digital advertising and marketing, in a move that gives AI a dominant position in the fast-growing programmatic-ad market. The company already owns the AdMonsters brand, a leader in the ad-operations space. By acquiring AdExchanger, Access Intelligence is looking to capitalize on the massive growth of programmatic advertising, expected to grow by 31% in 2017, faster than all other advertising formats. According to Zenith’s Programmatic Marketing Forecasts, programmatic will account for 58% of digital display advertising this year, up from just 13% in 2013. “Our vision is to deliver best-in-class intelligence and connection points for our business communities, and AdExchanger d ...

more

BLR and AI Moves Emblematic of Events Spike, as Publishers Seek 'Deeper, Wider Experience'

"UCG found out pretty quickly that the virtual cocktail reception—an oxymoron at best—was not the answer. Their belief that people need to meet in person at events large and small has already paid dividends." I wrote that almost seven years ago after listening to a talk by UCG co-founder Bruce Levenson.

more